Essay Types by Tnarik

Essay Types by Tnarik

What are the different essay types?  Generally, there are about 6 different essay types and each will be used depending on what you are trying to achieve with your essay.  If you are instructed to use a particular type of essay, then this article will give you a quick overview of what you have to focus on for that type.  If you are given the choice of essay type, then you can make this decision based on a few questions about your topic.  In particular, what technique works for your selected topic? What kind of writing style is suitable? What tone is efficient?

Here are the common types of essays that can help students on their paper writing activities:

Persuasive or argumentative essay – A persuasive or argumentative essay makes a claim or position regarding a subject for the main purpose of persuasion. It is usually presented with statistics, expert opinions, and well-supported arguments about a claim or controversy. In using an argumentative tone in essay writing, it is essential that the issue to be discussed is two-sided wherein the writer takes a stand. Also, the main argument must be clear, exact, and highly focused.

Comparison and Contrast essay – This type of essay writing takes two subjects and identifies their similarities and differences. A good comparison and contrast paper possesses a valid basis for comparison – a limited focus and catchy information. In writing essay using compare and contrast, it is vital that the purpose for comparing and contrasting the two subjects is made clear. This purpose is crucial because it provides focus to the paper.

Descriptive essay – Descriptive essays’ aim is to provide a vivid picture of a certain person, place, object, or event. It offers concise details that enable the readers to imagine the subject described. Generally, descriptive essays explain the “what, why, when, where, and how” of a topic.

Definition essay- Definition essay writing demands writers to present a meaning of a term that goes beyond the objective definition offered in the dictionary. Essay writers need to provide a more focused and exact description of the term than what is offered in reference sources.

Narrative essay – A narrative essay tells a story in a sequence of events. This type of essay is told from a defined point of view, often the author’s. It offers specific and often sensory details to get the reader involved in the elements and sequence of the story. Verbs must be vivid and precise.

Evaluation essay – The prime purpose of this essay writing style is to form judgment on certain ideas, places, services, etc. basing on clear-cut criteria. An informed opinion is critical to the development of this essay. It is important to use facts, statistics and other authoritative resources to establish and organize the criteria to present a substantial analysis and evaluation.

Essay writing is just one tough kind of various paper writing activities. Students usually ask for professional essay help to assist them on what type of approach or style to use in their composition.

Contributing author – Source.  Image shown under creative commons share alike licence – Source.

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Globalization image by Steve Cadman

Globalization image by Steve Cadman

Today’s sample essay comes from Lloyd Johns is on globalization.  This is certainly a current social topic, especially in the field of finance.  For recent evidence of this, you only have to look as far as the credit crunch.  What started as families in the US over extending themselves to buy a house ended up in a worldwide recession.  Everything fell countless small banks (and a few large ones) in the US through to almost the country of Iceland going bankrupt.

_________

Every day we hear it on the news, read it in the papers, overhear people talking about it and in every single instance the word globalization seems to have a different meaning. So, what is globalization?

At political and economic level, globalization is the process of denationalization of markets, politics and legal systems, it is the rise of global economy. Many international organizations, governmental institutions and the whole academic world discuss the consequences of this political and economic restructuring on local economies, human welfare and environment. It is one of the most important features of present world.

At a business level, the process of globalization is when companies decide to take part in the emerging global economy and establish themselves in foreign markets. They adapt their products or services to the linguistic and cultural requirements of different nations. Then, they might take advantage of the Internet revolution and establish a virtual presence on the international marketplace. More and more companies do their business online. E-commerce has changed traditional business practices by providing direct international access to information and products.

Some scientists agree that globalization has also cultural and ecological connotations, and that it is not only political or economic phenomenon. It means that countries all over the world become interdependent in many possible ways. There is probably no area of human activities left that is not affected by globalization. We listen to the same music, eat the same food, wear the same clothes, and decide ecological and war and peace issues together.

But I think that the core sense of globalization is economic. In recent years more and more economic activity in the world seems to be taking place between people who live in different countries (rather than in the same country). It takes different forms, like international trade, growth of import and export, foreign investments, foreign loans and bonds, and many others. Economic globalization has different consequences on businesses all over the world and influences almost every other sphere of human life. Globalization has potential benefits on the one hand, and costs or risks on the other. Globalization increases economic development and reduces poverty. More essays on globalisation. Globalization makes us vulnerable to changes all over the world. For example the huge market or foreign goods in the United States creates jobs overseas and keeps foreign workers employed. Similarly, the health of the U.S. economy depends on how well American products sell in foreign countries.

Seven of the world’s leading industrial nations meet annually at a “Group of Seven” summit to coordinate policies for worldwide economic issues.

Each one of us is now more fully involved in a global economic system than were our parents or grandparents. There are probably no industries left that have much “natural protection” from international competition. Globalization in its core sense is the expansion of cross-border economic ties. Geographical distance does not matter any more.

Contributing author – SourceImage shown under creative commons share alike – Source.

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Grab Your Readers by Yoshimai

Grab Your Readers by Yoshimai

Whether it is a short essay or an epic novel, there is one goal that is critical to an author.  You must grab and hold your reader’s attention.  An audience is unforgiving in this decade.  They are use to instant gratification and a short attention span.  And it is not hard to see why.  Technology such as twitter means that breaking news spreads almost instantly.

The bad news is that your penmanship has to move with the times and grab your audience immediately.  Fail to create an impact in the introduction to your essay or that first chapter of a book, and it is quickly put down and forgotten.

What does it take to grab your readers?  Caterina Christakos says the purpose of creating a story is to create a  world that will draw the reader away from their own. In order to do this one must create suspense, drama and mystery. Your reader must absolutely need to get from page to page, to find
out what happens.

There are several simple techniques to get your story going and draw the reader in. Here are just a few:

  1. Start in the middle of a problem – A lover’s quarrel, a murder, a personal dilemma.
  2. Start with an unusual environment – Alice in Wonderland, the beginning of the final frontier, a journey to a new world.
  3. Start with action – A gun has just been fired, a woman is deciding whether to jump, a hospital ER.
  4. Start with a feeling – The soft silk slid across her skin, as she finally slid into his bed. Hot coals burned his
    stomach as the bullet tore through him. The rich velvety feel of chocolate on her tongue was the
    perfect end to a dreadful day.

Don’t spend the first day bogged down on details, unless they are absolutely crucial to understanding your story. Even then, save descriptions for later in your story, if you can.  Get the reader hooked first, then you can describe the rich  incandescence of his eyes or the exact color of her house. Remember your story should be like life, fast paced, even at a standstill, and utterly surprising.

Contributing Author – Source.  Image shown under creative commons share alike – Source.

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Jackie Martinez by Mark Sebastian

Jackie Martinez by Mark Sebastian

Any student of writing needs to understand the framework of writing to be successful.  A framework can be split into two categories – the physical and the topical.  The physical is how you structure your persuasive essay and includes titles, sub-titles, introductions etc.  A well structured essay gives the work an effortless flow through the page.

The topical relates to the content.  Your ability to persuade a reader will determine how successful an article is.  Persuasion relates to what features and benefits there are in your essay.  What is the benefit to your reader in agreeing with you.  This writing skill is something that is easy to learn over time and the easiest way to do it is to read marketing advertisements.    Here is an example essay for Beauty Tips – what writing structure and features/benefits does the author use?

____________

Does Anti-Wrinkle Cream Actually Work?

Every day, consumers are inundated with marketing targeting one of our greatest fears: aging. Cosmetic companies promise to make you look younger through regular application of their new age-defying cream packed full of an active compound taken from some exotic plant extract. By playing on our fears of growing old, using slogans with scientific sounding terms and rare sounding ingredients, and throwing around the word ‘research’, we are hooked into believing that youth is really available in a jar. But how can a person be sure these products will really be effective in preventing or reversing the aging process? Consider the following points before buying into industry promises.

The Bitter Truth

Unfortunately, most of the claims and promises made about products in the cosmetic industry are untrue. Nearly 80% of the anti-aging products on the market do not live up to the claims made about them. That means only one in five of all products will actually produce the kind of results they advertise. The only way you can be sure you are using an effective anti-aging product is to do your homework. Look for product comparisons done by unbiased consumer testing organizations and online consumer forums with feedback from real people, not paid bloggers.

Do Some Research of Your Own

One of the most effective sales gimmicks cosmetic companies use to market their anti-aging products is the use of words and phrases that are supposed to establish scientific credibility in our minds. Through the use of such expressions of ’6 out of 10 users say’, ‘Clinical research shows’, or ‘Laboratory tests conclude that’, we are led to believe their promises and pay huge sums of money for what are actually glorified moisturizing products.

Before you buy anything, do some of your own research on the company’s ‘clinical evidence’. Find out if the research was done by the company’s own laboratory (which is often the case) or if the research they have used was actually done by a scientifically or academically reputable institution. A useful source of information is your dermatologist. He or she is familiar with the products available and will be able to help you sift through the evidence and research (or lack thereof) on a particular product, ingredient, or technology before you decide on any particular anti-wrinkle treatment.

Get Ingredient Smart

Another marketing gimmick used by big cosmetic companies to plug their anti-aging products are the use of ‘extracts’, ‘essences’ and ‘infusions’ from exotic-sounding plants, herbs, or berries. This may make the product sound more exclusive and luxurious, but beware. The effectiveness of these ingredients is doubtful. Before deciding on an anti-wrinkle cream, look up the active ingredients used to market it. Is there any unbiased clinical research to suggest it works? Examine the other ingredients. Do they interact with each other in a negative way, reducing shelf life and perhaps counteracting effects of the active ingredient? And most importantly, are any of the ingredients known to be harmful to your skin? Armed with this knowledge, you will be less likely to fall into the big companies’ clever advertising traps.

For Your Eyes Only: The Cause of Puffiness, Dark Circles and How to Prevent Them Standing in front of the bathroom mirror this morning, did you mistake yourself for a raccoon or a panda? It is easy to do with those undeniable black bags lingering below your puffy, swollen eyes. You have been working long, hard hours at the office and you haven’t been taking care of yourself quite the way you should. Puffiness and dark circles, both of which add years if not decades to your appearance, are the price many of us must to pay for abusing our bodies. The following points are the causes and remedies for those unsightly rings and unwanted puffiness, and in so doing, take years off your physical appearance in seconds. Cause #1: Lack of Sleep and Sleeping Positions

As obvious as it may sound, the real perpetrator of under-eye circles and puffiness is too little sleep. Not simply for the sake of your appearance, but also for your general health and well-being, try to get seven or eight hours of quality sleep each night, as most doctors recommend. Puffy eyes are also often a symptom of water retention in the body, thus some dermatologists recommend sleeping with your head slightly elevated to prevent water pooling underneath the eyes.

Cause #2: Dehydration and Poor Diet

Let’s face it. Many of us don’t eat as nutritious of a diet or drink as much water as we really should. Foods high in salt and fat make up the majority of what we eat and eight glasses of water often come as an afterthought. However, adequate hydration and lowering our salt intake are essential in the prevention of under-eye puffiness and dark circles. Lowering the sodium in your diet will further reduce the amount of water your body retains. Drinking plenty of water not only flushes toxins and impurities from our system, it also decreases the likelihood of water retention. Similarly to getting enough sleep, reducing your salt intake and drinking plenty of liquids are things which should be done to promote overall health and longevity.

Prevention through Clinically Researched Treatments

To bolster the benefits of adequate sleep, hydration, and a healthy diet in preventing puffiness and dark eye circles, you may want to consider adding a research proven eye treatment to your skin care regiment. There are a multitude of products available, so remember to look at the active ingredients and technology behind the products.

Stem cell-based products are the latest technology breakthrough being used in anti-aging products. Voss Laboratories’ Amatokin implements cutting-edge rejuvenation and cell regeneration properties through derived from the use of stem cells. Astara’s Botanical Eye Treatment features wild yam and arnica as its active ingredients. These have been clinically proven to have anti-inflammatory properties which are important in reducing puffiness and swelling. In partnership with major Germany universities, Barbor has formulated its HSR Lifting Eye Cream using the active ingredients multitendyn and phytic acid. Both ingredients are known to improve elasticity and combat the effects of free radicals.

Contributing author – Source.  Image shown under creative commons share alike – Source.

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Writer's Journey by Sergiyev Posad

Writer's Journey by Francesco Rachello

What does it take to be a writer?  Obviously it will take a love of literacy, the ability to tell a good story and an expressive mind.  But how many of us have started down this path of being a writer to stop just a few chapters into that epic first book.  Even worse, you might be thinking “I will get back to it when I sort out what to write next”.    Many good stories are laying on shelves right now covering dust as long forgotten projects.  So if you are thinking about writing a book, I have some life experience from a guest author to share -

Early in our married life I confided to Mary Patricia (my wife) that one day in the future, I wanted to be a writer. Years came and went and I never really had either the time or the burning passion to write. Then retirement came. My lovely wife said, well your time has come: become a writer!

Having had a career as a concert pianist, Mary Patricia gave me the best piece of advice: “Just like a concert pianist, a writer must practice. You remember how I used to practice five or six hours a day? Well-practice from now on. You must write every day.”

Who would read my stuff, I asked. “Start a blog,” was the answer I gave myself.

I did. But unsatisfied with just writing a blog, I also decided to start writing a novel. And soon enough I finished my long mystery entitled The Poison Pill.

So what is next? Okay, I followed with a deluge of essays and short stories.

In one site alone, my stories called “Mary Patricia and I” more than one hundred thousand readers have been entertained with my writing. This is something that really massages my ego. I love the fact that I have an audience. I love the e-mail I get. Even the stern criticism I get is welcome. Nothing can motivate a writer than the certainty that real people are reading your material and enjoying it.

A friend of mine who is about my age, told me that he wanted to start writing; that he had a million ideas and experiences just waiting to be penned. That was 4 years ago. To today he hasn’t written one single line. So I asked him,

“Why haven’t you written anything?”

“Well, I got ideas, but I don’t know where to start,” was his answer.

“Let me show you my formula,” I added.

And for the next two hours or so I shared with him, how it is that I am so prolific.

“Where do you get your ideas for your stories and articles from?” My stock answer is from my daily activities, which include really humdrum, mundane acts that everyone performs.

My first act in the morning is to make a fresh pot of coffee. As I do this chore I find myself thinking about a myriad things that have happened in the past, things that I will handle during the day, or things that I may contemplate doing in the future. This is an enjoyable task. Since no one is around to engage me in conversation or disrupt my thinking, I withdraw and walk freely around the many chambers of my mind.

While Socrates had demon that would talk to him and forbid him to do certain things, I also have my demons; but these little creatures instead of forbidding me prompt me to action.

It may seem weird to some people, but sometimes I hear whispers or see figures, shapes, forms, and profiles of beings that are begging for attention. Just this morning Bill Gates and Warren Buffet popped out of the blue -maybe, I am not so sure- and I was curious as to why these two characters would occupy my mind. Doing a little backtracking I realized that the previous night I had been reading a book of essays and letters by Seneca, the Stoic philosopher who was forced to commit suicide by the vicious Caligula.

The above mentioned trio then gave me the idea for an article on why some people pursue not happiness but wealth and power. While the coffee percolates, I take a little walk to Tal Bagels (my local deli) where I buy croissants, elephant ears, or any other coffee roll. When I return I have my breakfast, watch “Morning Joe” and read the newspapers. By the time I go to my computer, the 500-word article on Bill Gates, Warrant Buffet, and Seneca practically writes itself.

At noon I take a long walk from: 30 minutes west and 30 minutes east. This is a daily routine. During my meanderings I observe people, traffic, activities out on the street. I don’t make a deliberate effort to focus or try to remember anything. I simply observe.

When something catches my attention, I will record the incident or event in one of my three basic directories:

  • Raw materials
  • Work-in-process
  • Finished goods

As my ideas take shape I move them from directory to directory. In the “Works-in-process” directory I keep some basic folders:

  • Short stories
  • Essays and articles
  • Novels
  • Accounting and business

My ‘Short stories’ folder contains numerous files with ideas for stories. For example: at the moment I have these files: Confessions: Tolstoy, Rousseau, and Augustine; the Weekend guest; Lies I Will Tell at my College Reunion; My Favorite Lovable Villains; Was Gregor Samsa a Vermin or a Republican? Was Xanthippe (Socrates’ wife) Rich? Etc.

“But why list them all when you can make your own list,” I told my friend.

“Wow! That’s organization. I’ve been so scattered,” he said, his eyes saddened.

So, within the next few minutes I finished telling him my secrets. “When I complete an article or story, I move the file to a different directory:-the ‘Finished Goods,’ folder.”

To be prolific a writer has to be well organized, for the distractions are many. Having outlined my directories and files doesn’t mean that they form a system. They work for me because I am also an accountant, and that is how accountants keep books.

And when one has to make hard choices about our precious time, guess what prevails? If you answer is: the activity that requires least effort-I will agree. Last night I had plans to put a good dent in my novel, but the World Series beckoned.

“How about them Yankees!” my friend exclaimed. “I really don’t have much discipline to stick to a daily schedule-but I now see I must,” he added.

“I’ll just share one more thought,” I said, “then we’ll leave it alone.”

And I proceeded to tell my friend about my favorite author Anthony Trollope: “Trollope wrote 47 novels, 16 other books among which we find travelogues and serious commentaries on Cesar and Cicero. Trollope discovered that ‘A small daily task, if it be really daily, will beat the labours of a spasmodic Hercules.’ And never did he deviate from his allotted daily writing. This quotation is taped on top of my computer to remind me to do my own small daily task, faithfully.”

“Incredible! I’ve read some of his novels. And they are huge volumes! This is really a revelation; I suppose writing something everyday will eventually grow into serious number of pages. I like that. “

“Trollope did all writing while holding a full time job at the post office.”

“Thanks for the tips. I got to run and write at least 200 words–right now!”

I wondered whether that was just a spasm or the beginning of a lifetime of writing?

Contributing Source Image shown under creative commons share alike – Source

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Persuasive Essay Video

Persuasive Essay Video

Normally a persuasive essay requires putting pen to paper.  But the written word is but one communicaiton medium.  There are of course others – an audio recording, a live presentation and a video are 3 come to mind.  Regardless of how you tell your story to your audience, the concept of persuasion is still the same.

To illustrate, here is a persuasive video.  It uses the old addage of a picture is worth a thousand words.  It is light on the actual word content, but instead relies on images to generate an emotional response from the viewer.  Some heavy metal music as a background track also highlights the emotional state the author wants you to be in.

I hope this inspires you to learn -

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For a non-technical person, the most boring article you can read in the world is a technical document.  Who wants to get bogged down with all that technical information?  This represents a major hurdle for any technical writer.  Just how do you make a technical essay interesting?  The answer is to apply that information and show the benefits of what you are discussing.  Here is an example of this strategy in a reader submitted article I recieved today -

The Advantages Of New Fibre Laser Welding Techniques

A fuel cell is an electro chemical energy conversion device, which produces electricity from external supplies of fuel (on the anode side) and oxidant (on the cathode side). These react in the presence of an electrolyte to produce energy.
Since a typical fuel cell produces less than one volt, in practical application cells are ‘stacked’ in parallel to create a useful voltage. Thus a typical fuel cell is made up of many thin sheets, usually of stainless steel, which must be welded together to form the fuel cell stack.

Welding of the plates is by far the most time consuming process involved in the manufacture of fuel cells – there is about one meter of welding required for every single plate in every single fuel cell stack – that is about 400m of welding for each eco-car. Optimising the welding process offers the opportunity to make significant savings in the cost of production of fuel cells.

The issues here are all related to the difficulty of achieving a small, clean, reliable weld at viable production speeds using traditional laser welding techniques. To solve these problems, the leading-edge manufacturers are now looking to fibre laser welding technology.

The key advantages of fibre lasers over other laser technologies are its high beam quality, energy & power stability, giving higher power density and a greater breadth of control, as well as its low total cost of ownership. The high beam quality of the fibre laser enables the beam to be focused to a small spot with a correspondingly high energy density. This enables very fast and efficient processing, yielding welds with a high aspect ratio. Compared with other laser sources, the fibre laser can produce welds with significantly lower heat input resulting in less distortion of the welded plates. The high energy stability, typically +/-0.5%, gives welds of consistent profile and penetration with extremely low levels of weld root porosity.

It is recognised that other laser technologies are capable of making such welds, but the fibre laser offers a solution that welds faster with higher quality at a lower operational running cost. “We believe that the cost-performance capability of a standard 200W fibre laser will act as an enabling technology in the battle to drive down production costs of tomorrows fuel cells” said John Tinson.

The fuel cell plate requires a high aspect ratio weld (typically 3:1 or 4:1) in order minimise heat input to the plate and keep distortion to an acceptable level. The beauty of the fibre laser is that it readily achieves this with spot sizes of less than 200 m. As a result, distortion of the plates, a potentially cumulative problem when the plates are stacked, can be minimised.

Metallographic analysis of ‘key-hole’ and high aspect ratio welds often reveals problems with weld porosity, particularly in the root of the weld. In the fuel cell application the integrity of the weld is vitally important and a fully hermetic seal is a prime requirement. A poor quality weld could lead to serious performance problems over the life of the fuel cell, or even leakage of hydrogen or other fluids. Experience has shown that the fibre laser, with its exceptionally high power density at the work-piece, is particularly good producing consistently reliable, non-porous welds.

Another problem noted by some manufacturers using YAG or CO2 lasers is the possibility of ‘humping’ of the weld, when the laser is operated at high production speeds. This is the phenomenon whereby the inherent fluid instability of the melt pool at high weld speed creates a ‘hump’. It is seen as a problem by some manufacturers because it can limit production speed, but it is not a problem with a standard 200W fibre laser, even at speeds of up to five or six metres / minute it can produce over 2,500km of weld per annum.

In a production environment fibre lasers have a reputation from extremely high up times and have no operational consumables, unlike other laser sources such as Nd:YAG lasers that require a periodic change of flash lamps or CO2 lasers which need supply of consumable gases. Additionally the high electrical efficiency of fibre lasers – up to ten times more efficient in power consumption than Nd:YAG equivalents mean that they offer significantly lower running costs. They can be used for welding ‘on demand’ unlike some other types of lasers with no need for warm-up, further reducing energy consumption and run through scrap. As fibre lasers are sealed units with no lamps that need changing or mirrors to realign, they have a very low maintenance overhead, yielding savings of thousands of £ per annum per laser.

Fibre lasers offer fuel cell manufacturers an attractive “green manufacturing” technology, providing high productivity/high integrity welding with low operating costs for this critical application.

Results from leading manufacturers in this field show that fibre laser welding will play a significant role in tipping the balance for fuel cell technology from a ‘promising idea’ to a serious commercial solution to the world’s energy-usage problems.

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Image by J.C Rojas

Image by J.C Rojas

If someone asks what makes a good teacher, you will more than likely have some pretty concrete ideas.

Naturally, good teachers have a wonderful ability to motivate students enough to want to learn and above average teachers show them the best way to learn by using methods that are relevant and memorable.

It is about being both devoted to and passionate about your career and possessing the ability to pass that passion on to your students.

Some instructors realize that you need to treat the students as “consumers of knowledge,” always being at the top of your game by using resources both inside and outside your particular area of education. But, it is not just about reading journals or manuals; it is more about leaving your comfort zone and immersing yourself in the entire community.

Questioning, being responsive, listening and remembering that each class and student is different are all skills needed to a good teacher. Eliciting responses and helping to develop the quieter students’ skills are equally important. You must be able to push the students to excel while still being human, remaining professional and always respecting each student’s individuality.

Keep in mind that good teaching is not necessarily about having a set agenda or being too rigid. Instead, teachers should remain flexible, not be afraid to experiment and be able to adjust to whatever the circumstances may be; remembering that while grades are important, many learning opportunities and experiences are not graded. You should be able to deviate from your scheduled lecture or other plans easily if there is a better way for students to learn.

Should teaching involve style and entertainment? Most say yes, but it should still have meaning and substance. A good teacher uses some imagination when it comes to helping their students grasp the fundamentals of literacy, science and math.

Imagine that the class is an orchestra where each student not only plays a different instrument but plays them at varying levels of proficiency and you are the conductor that brings it all together. If you ask teachers why they are educators, then you will likely hear that it is not for the money or because they have to; rather it is because they enjoy it and can’t imagine doing anything else.

Image by J.C Rojas shown under creative commons share alike distribution.  If you like the shot, go check out his work.

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Image by Fletcher Prince

Image by Fletcher Prince

You might be thinking – once I finish my education I am never going have to write another $#@!! essay again!   If you have that opinion, and hey, after years of learning I can understand why you might think that way, then articles in this category are here to show you how to apply your writing skills to the real world.

In this first article, I am going to talk about Marketing.  As it’s the 21st century, lets talk specifically about internet marketing -

When you hear the term “internet marketing“, what do you think of?

For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.

At its core, internet marketing is about these things:

  • Understanding the target market to which the product/service/cause you’re marketing will appeal
  • Determining exactly how your target market interacts with the internet
  • Positioning your content on the internet to attract the attention of your target market
  • Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
  • Design of offers or incentives to induce the desired actions from your leads

Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.

My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.

My love of email marketing is strong for one reason: It works very well.  Email marketing has been much like a never-ending goldmine.   It enables us to produce income on demand simply by sending a good offer to our client base.  When you have thousands of loyal subscribers  and you put a compelling offer in front of them, income becomes nearly automatic.

However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers.  If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.

Alternatively, if you take the time to provide good content to your readers on a regular basis, you’ll discover that your readers take all of your emails far more seriously.  This means emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is an exercise in trust and relationship building.

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Today’s essay example submission is on poker.  It nicely takes us on a historic journey on poker chips.  I liked it as an essay example as it was very easy to read.  Each new sentence introduced a different snippit of information that kept me reading until the end of the article.  It is a passive persuasive essay – instead of using benefits to get me interesting it has offered to teach me something new.

Brief History Of The Poker Chip

The poker chip has an old and interesting history, almost as interesting as the game itself. It wasn’t an original component of poker, but as the game became very popular and began to spread, the chips were created more out of necessity than anything else, sometime around the 1870s or 1880s. What prompted the introduction of the original clay chips was the need to standardize the way players placed bets and calculated their winnings. There was too much uncertainty when they were able to use random valuables like coins or gold flakes.

However, it wasn’t simply a matter of every player or gambling establishment changing to a uniform type of poker chips right away. Even though chips eventually became the recognized medium of exchange in poker games, they came in literally hundreds of designs and very different materials. Some might have been made of bone or ivory, for example. A player’s custom poker chips could have been as diverse and unique as the player they belonged to. Yet with nothing being uniform, players could sneak their own chips into a game and end up wealthier at the end than their play might have warranted.

Casinos soon took the new chips of clay to another level, custom designing them so that any specific set of chips could only belong to one casino. Before long, each establishment developed its own particular mix of clay and ceramic materials for the chips, and began adding other identifying patterns on the finished product. Casino poker chips became as individualized and specialized as the separate casinos themselves. For about fifty years, straddling the 19th and 20th centuries, the casino-specific poker chip made from these patented formulas held sway.

Ironically though, as the game has skyrocketed in popularity in recent years, the poker chip has in some ways returned back to a more generic form. With the advent of chip sets for home use, creating individual sets with their own specific molds would be too expensive, so any individualization of these cheaper plastic sets is all done with surface decoration. As things stand now, there’s a branching in the history of poker chips, between home sets and the more custom designed and specialized casino chip. Where the history will go next is anyone’s guess.

This article comes courtesy of Rene Lacape is a seasoned insurance agent and poker lover.

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